At the inaugural Further East event, the conference component typically expected of similar travel tradeshows will be ditched in favour of intimate learning sessions and workshops at the Potato Head Beach Club, one of Bali’s most popular hot spots located along Seminyak Beach.
Further East organiser Beyond Luxury Media says the Awaken “un-conference”, taking place on November 12, will offer fresh perspectives on topics to challenge preconceptions and generate ideas to redefine the future of luxury travel in Asia.
Potato Head Beach Club is expected to provide a laidback setting for the “enlightening day of talks and discussions from industry innovators and thought leaders”.
Awaken will also feature Potato Head-curated sessions focusing on themes such as conservation and authenticity.
“As well as being a sanctuary of expression for international musicians and artists, Potato Head Family is also an authentic Indonesian lifestyle brand that works with emerging local talent and supports a range of sustainability initiatives. Their endeavours are driven by a deep passion for conservation and authenticity,” according to a statement from Beyond Luxury Media.
To round off a day of insights and networking, the Beach Club will keep the vibes flowing with evening drinks for the Further East community.
Ronald Akili, serial entrepreneur and founder of Potato Head Family, commented: “As official hosts, we look forward to showcasing Potato Head Family’s dedication to challenging the status quo by providing good times for our guests while also doing good in our local communities and the world.”
All registered Further East delegates will have access to Awaken at Potato Head Beach Club as part of the four-day festival agenda. There will be a limited number of Awaken-only passes available for 599 pounds (US$791.20) via application.