Ctrip has entered a partnership with iClick Interactive Asia Group, an online marketing technology platform in China.
With a view to create data-driven and personalised marketing solutions, the partnership will combine Ctrip’s 300 million user membership base with iClick’s data analysis and marketing capabilities.
By leveraging the largest Chinese consumer database in the travel industry to create more detailed user profiles, iClick hopes to be able to offer international travel brands a more effective way of reaching high-value outbound travellers in China.
Sammy Hsieh, CEO and co-founder of iClick, said: “As opportunities due to the increasing numbers of outbound travellers from China continue to rise, we are seeing a growing demand from travel and hospitality brands to use data in a more holistic marketing system to meet their needs.”
Samson Chai, overseas marketing director of Ctrip, said: “Our collaboration with iClick will allow us to leverage these advantages to bring value to both our customers and international travel brands who partner with us to run marketing programmes.”