TUI India goes digital to vie for bigger share of online market

Krishan: XXX

After over two decades of being a tour operating business, TUI India has now transformed into a digital provider, a move expected to help the TUI Group gain market share in the country’s burgeoning online travel sector, and part of efforts to grow “future markets” of India, China and Brazil.

The new focus is in recognition of India’s rapidly expanding internet usage and significant growth of online travel bookings. In 2017 alone, revenue in the online travel booking segment in India climbed by more than 30 per cent year-on-year to US$22.5 billion, according to TUI, which also identifies India as a key growth market considering its growing affluence and sizeable population.

Krishan: work towards the group’s 2022 goals

To support this new focus in India, Krishan Singh, online travel veteran and former senior vice president of, has been named CEO of TUI India.

Krishan commented: “By focusing on the online business, we will participate in the strong growth in the Indian market and contribute towards delivering the ambitious goals set out in TUI 2022.”

Alexander Linden, director, future markets, TUI Group, added: “India is one of our future markets to deliver additional growth for the TUI Group. Realigning the local business with a strong digital focus under our TUI brand offers enormous opportunities.”

In addition to India, the group has also identified China and Brazil as “future markets”. As part of the TUI 2020 programme, the group is aiming to generate an additional one billion euros in turnover and an additional one million customers from the three markets by 2022.

TUI Group also plans to achieve “a fully digital market entry based on a standardised, globally scalable and uniform software architecture” in its trio or “future markets”.

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