One of the growth segments of global tourism leader TUI Group, it plans to grow to 600 hotels in the mid-term and launch The Mora Zanzibar in 2024
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TUI Group continues its growth momentum with plans to expand its porfolio from 424 hotels to 600 in the mid-term. The global tourism leader is also launching a new upscale brand, The Mora, in Zanzibar, Tanzania.
TUI Hotels & Resorts has proven to be one of the growth drivers of the group based in Hanover. Since mid-2022, the segment has consistently generated positive results beyond pre-pandemic levels.
In the financial year of 2023, 41 new hotels have been added to the growth pipeline driven by investment partnerships, as well as management and franchise agreements.
To support its expansion targets, the group will focus on a portfolio of 12 hotel brands powered by a global distribution platform. Its portfolio includes global hotel brands such as RIU, Robinson, TUI BLUE and TUI Magic Life, as well as regional brands such as Atlantica, Grupotel, Iberotel and Akra.
The group’s global hotel fund plays a key role in the development of new hotel projects. It offers institutional investors an investment in hotel properties that are operated with the expertise of TUI and its internationally renowned brands.
New hotel experiences in Asia
In South-east Asia and China, TUI Hotels & Resorts is growing its brand TUI BLUE which offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs.
In 2024, new openings are in the works for Vietnam, China and Cambodia.
BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests various personalised activities. The experiences are tailored for all ages and range from entertainment, holistic fitness and wellness programmes, to a variety of excursions.
TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering to the dietary needs or nutrition plans of guests.
Launch of luxury brand, The Mora
With the repositioning of a 5-star resort in Zanzibar recently acquired by the global hotel fund, TUI will also add a new upscale hotel brand to its portfolio.
The hotel will be operated as The Mora Zanzibar from spring 2024 onwards. The new brand name is derived from the Latin word for “pause” and will offer laid-back, contemporary luxury , coupled with highly tailored and flexible services.
The Mora is positioned to target a growing customer segment with high income that prefers to indulge in experiential offerings rather than materials items.
Peter Krueger, member of the TUI AG Executive Board responsible for Group Strategy and M&A, as well as the growth segment Holiday Experiences, which includes the hotel business, said: “TUI Hotels & Resorts is highly profitable and has developed into a global business in recent years. Our asset-right strategy is starting to scale. We are also continuing to focus on hotel ownership through partnerships.
“At the same time, our strong portfolio – with hotel brands for price-conscious customers through to luxury guests – is driving growth through management and franchise agreements.”
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