Ctrip.com International has entered into a MoU with AccorHotels to embark on a deeper cooperation between both companies to “greatly enhance the growing Chinese travellers’ journey globally”.
The partnership will focus on four pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programmes and cooperation on IT.
The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalised experiences from AccorHotels’ entire portfolio of 4,300 hotels and 10,000 private homes in 100 countries.
Sebastien Bazin, chairman and CEO, AccorHotels, said in a statement: “Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group.
“AccorHotels will also launch its own programme to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards. These properties will be trained to answer major Chinese guests’ expectations, aligned with our strong ambition on this market.”