Chinese home-sharing platform Xiaozhu.com and global OTA agoda have combined forces in a global strategic partnership that will see both companies collaborating in areas including listings, technology and service innovation, branding and marketing.
The initial phase of the cooperative partnership will see the two companies share inventory, resulting in 100,000 listings on each platform.
Spencer Low, managing director, Greater China, commented: “This partnership will offer alternatives to traditional hotels in China, and will benefit travellers who are looking for more distinctive options for their accommodation needs.”
Among the benefits of the Xiaozhu-agoda alliance, added Low, is the flexibility for groups of friends or family to stay together at a larger property, more options for business travellers seeking home conforts, and a range of price points to cater for a variety of budgets.
Chen Chi, co-founder and CEO of Xiaozhu, dubbing the joining of forces a win-win cooperation, stated: “As Chinese outbound and inbound tourism is growing rapidly, homestay platforms must be able to provide high-quality services to global consumers. To this end, Xiaozhu is accelerating cooperation with our industry partners.”
Since launching its overseas business in 2017, Xiaozhu now covers listings in over 100 overseas cities, with a particularly strong upward trend in booming homestay markets like Japan and Thailand.