Indonesia’s Ministry of Tourism has promoted Nia Niscaya, former director of Europe, the Middle East, US and Africa marketing development to deputy minister for marketing development zone II.
In her new role, she will be responsible for the marketing development in Asia (excluding ASEAN), Middle East, Africa, US and Europe.
At the same time, Rizki Handayani, former director of ASEAN marketing development, is promoted to deputy minister for industrial and institutional development.
In a ceremony yesterday, both deputy ministers were inaugurated together with other echelon one to four officials in Jakarta.
This marked the second part of the Ministry of Tourism’s major restructuring effort, following the first part held in January.
With the two new deputy ministers inaugurated yesterday, the minister now has four deputies. The two inaugurated in January were deputy minister for marketing development zone I – Indonesia, ASEAN, Australia and Oceania, which is spearheaded by I Gde Pitana, and deputy minister for destination development, led by Dadang Rizki Ratman.
The new structure will enable the Ministry of Tourism to become more customer oriented and adept in understanding the needs of travellers and creation of travel products, paving for higher customer satisfaction and loyalty, tourism minister Arief Yahya remarked.
“As tourism is the business of experiences, the ministry with the new structure must be competent to create extraordinary experiences for travellers,” said Arief.
“Innovation is a must (for us) to catch up with our competitors like Malaysia, Thailand and Singapore,” he added.