Mövenpick expands into Asia’s secondary destinations

Mövenpick Suriwongse Hotel Chiang Mai's Classic Room

Mövenpick Hotels & Resorts has unveiled grand expansion plans for Asia.

Having made its debut in the Thai city of Chiang Mai in November, the company is gearing up to add 1,200 rooms across its eight hotels throughout Asia in 2018, including in Hua Hin, the Maldives, Kuala Lumpur, Vietnam, Bangladesh and Khao Yai.

Mövenpick Suriwongse Hotel Chiang Mai’s Classic Room

Noting a shift in demand from the international market, the company is now breaking turf in secondary locations.

Said president of Asia, Mark Willis: “Historically, if you go back five to 10 years, international travellers went to typical Asian destinations, such as Bangkok, Singapore and Honk Kong. This has changed and people are exploring perhaps two sites, coming into a major city and then carrying on to a secondary resort.”

Vietnam is one example, where six resorts are slated to open by 2020, adding to its current Hanoi offering and covering a vast expanse of the coast – Phu Quoc, Cam Ranh, Quy Nhon, Quang Binh, Danang and Lang Co.

Bruno Huber, general manager and director of operations Vietnam, said: “We can see an increase in arrivals to Vietnam, infrastructure is growing, there are more airports. It is very positive.”

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