Netizens are raining criticism on the design of the Visit Malaysia Year 2020 (VMY2020) logo, but country’s tourism and culture minister, Nazri Abdul Aziz, has made his stand clear – the logo will stay.
The Star Online reported Nazri’s justifications: “Criticism is normal, we cannot get the consensus of the whole of Malaysia. If we want to wait for everyone to agree, even by 2020 it (the logo) will not be completed.”
The logo, done in-house by the design department, had not incurred any additional expense for the ministry.
Accompanied by the tagline Travel.Enjoy.Respect., in line with the National Eco-Tourism Plan 2016 – 2025, the logo is designed to resemble a postage stamp and features the Petronas Twin Towers, an orang utan, a proboscis monkey and a turtle on a beach. According to Nazri, these icons are most closely associated with Malaysia.
The logo was launched along with VMY2020 during ATF 2018 in Chiang Mai last week.
While the logo may have caught flak online, the Malaysian Association of Tour and Travel Agents (MATTA) says it is a fan.
MATTA president, KL Tan, said: “The new VMY2020 logo, which includes Malaysia’s best-known icons, are closely associated with promotions of popular destinations and enjoyable holiday experiences. The depiction of wildlife in the new logo is necessary for quick recognition while raising awareness of the importance that ecotourism can contribute towards development for rural communities.”
He added: “More importantly, close collaborations with the private sector at home and abroad are crucial in achieving the target set under the Malaysian Tourism Transformation Plan, which is to attract 36 million visitors and RM168 billion (US$43.2 billion) in tourism receipts in 2020.”
Apart from promotions and private sector collaborations, government policies such as granting 30-day visa-free entry for China and India nationals could boost arrivals, he continued.