Country Inn & Suites By Carlson has changed its name to Country Inn & Suites By Radisson to leverage the strength and recognition of the Radisson brand.
Country Inn & Suites by Radisson is a part of the Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza and Park Inn by Radisson.
To be made in stages throughout 1H2018 are consumer-facing changes including new visual identity, updated logo and refreshed marketing and hotel collateral. But with over 480 hotels globally – including 24 hotels in Asia-Pacific and 11 under development in India – some hotels might continue to use the former name past 2018.
On top of leveraging the strength of the Radisson brand, the new name is also expected to drive awareness and increase marketing efficiency, said Katerina Giannouka, president, Asia-Pacific, Carlson Rezidor Hotel Group.
“Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment”, added Raj Rana, CEO, South Asia, Carlson Rezidor Hotel Group.