Top News Radisson eyes EMEA expansion in serviced apartment sector By TTG Asia / Posted on 1 December, 2020 13:58 Radisson Hotel Group has plans to more than double its serviced apartments portfolio across the EMEA (Europe, Middle East, and Africa) region by 2025. Planned openings are underway for Paris, Amsterdam, Dubai, Istanbul, Larnaca, Cortina, Cairo and Riyadh, with further openings lined up in Germany. Radisson aims to double its serviced apartments portfolio across EMEA over the next five years The group will develop its serviced apartments either as a standalone project or a mixed-use development in combination with a traditional hotel operation, designed to cater to different segments ranging from midscale to luxury. It will offer studios as well as one- and two-bedroom apartments with fully equipped kitchen, en-suite bathroom, 24-hour reception, housekeeping services, social and communal spaces, F&B options, and a range of leisure facilities tailored to its location. Elie Younes, executive vice president and chief development officer, Radisson Hotel Group, said: “For many years, we have explored the strong demand for serviced apartments and extended stay products by recognising it as an attractive risk-adjusted investment proposition that has considerable growth potential. “Given its relevance to the current economic climate, this value proposition has recently been further defined in our portfolio, offering a holistic concept with more opportunities for our investors and more possibilities for our guests.” Currently, serviced apartments represent around 10 per cent of the group’s EMEA portfolio, with 45 properties and more than 5,400 units in operation and under development.