Revenue strategy platform Duetto and GuestCentric have partnered to enhance personalisation capabilities and boost conversion and direct bookings for the hotel and casino industries.
Combining Duetto’s recently launched personalisation application, PlayMaker, and GuestCentric’s global booking engine, the partnership will enable customer hotels to customise merchandising content and pricing in rea- time based on consumers’ previous booking history and shopping behaviour.
GuestCentric, a cloud-based platform that helps hotels manage their website design, online bookings, social media and channel management, is the first booking solution to integrate with Duetto’s newest cloud application.
With PlayMaker, properties connect browsing behaviour, demographic information, past stay history and third-party data to make make pricing decisions instantly, according to a joint statement by the two partners. These “plays” are delivered to GuestCentric’s booking engine, helping hotels increase conversion through quicker response time and relevant offers for guests, said the statement.
Marco Benvenuti, Duetto’s co-founder and chief marketing and strategy officer, said: “Hotels and casinos will be able to increase their booking conversion and revenue by customising the prices, merchandising and content that potential guests — especially the most profitable customers in their loyalty programmes — see on properties’ direct channels.”
Pedro Colaco, CEO of GuestCentric, added: “Our partners want to convert as many online shoppers into confirmed reservations as possible, and the ability to leverage dynamic customer data, past purchases and preferences, in real time thanks to this integration, goes further than (other available solutions) to achieve that goal.”
Las Vegas-based Affinity Gaming, which operates 11 casino-hotels in four states, is the first joint customer of Duetto and GuestCentric to deploy PlayMaker.
PlayMaker joins Duetto’s flagship Open Pricing app, GameChanger, in the company’s lineup of solutions, along with its ScoreBoard and BlockBuster products.