Staybridge Suites, the all-suite hotel brand by InterContinental Hotels Group (IHG) for extended stay guests, will have two outposts rising in Bangkok, Staybridge Suites Bangkok Thonglor and Staybridge Suites Chonburi Sriracha, in 2019 and 2020 respectively.
Rajit Sukumaran, IHG’s chief development officer, Asia Middle East Africa, said Bangkok is ideal as the first location for a Staybridge property in the region.
“As Asia-Pacific’s most popular destination by tourist arrivals, Thailand’s tourism industry continues to grow and demonstrate not only a resilience to adversity, but also a demand for a variety of hotel and accommodation options.
“With Thailand’s tourism industry projected to achieve US$78.25 billion in spend by the end of this year, we are confident in long-term growth and see the market as an ideal place to introduce new regional brands.”
Sukumaran pointed out that Thailand has served IHG well with the regional launches of its other brands such as Holiday Inn Express and Hotel Indigo.
The 303-room Staybridge Suites Bangkok Thonglor is situated along Sukhumvit Soi 55 road, a 10-minute walk from Thonglor BTS station. The 400-room Staybridge Suites Chonburi Siracha is located along the main Sukhumvit Road directly opposite Tukcom Siracha IT Mall, and close to Robinson Department Store and Aeon Siracha Shopping Centre.
Suites in both hotels will feature fully-equipped kitchens, separate working areas, entertainment and free Wi-Fi. In addition, both properties will provide a complimentary hot breakfast daily, and feature facilities such as a business centre, fitness room and pantry. Guests can also socialise with other guests at The Evening Social, an evening reception held weekly, with complimentary refreshments, in every Staybridge Suites hotel.
The two Staybridge Suites in Bangkok will target corporate and middle-class travellers, as these segments are most likely to seek extended stay options, said Sukumaran.
Globally, there are 250 Staybridge Suites in operation, with a further 151 opening in the next three to five years. Sukumaran said IHG is assessing opportunities in other Asia-Pacific markets including Singapore, Japan, Australia, Philippines, and Vietnam.