Meet Frozen Lime Asia, a young hospitality services outsourcee

Team Frozen Lime Asia (from left): Pow Zhi Hoe, Aileene Thangaveloo, Serene Lam, Jagdish Sandhu, Adelina Pillai, Kenji Chen

Singapore-based Frozen Lime Asia is touting its one-stop, outsourced services that synergise revenue, distribution and sales & marketing functions for Asia’s tourism and hospitality clients.

Formed in October 2016, the company now works with clients to evaluate market demand and optimise revenues, build awareness, generate demand with marketing campaigns and communications and drive sales, as well as help ensure clients are getting the right mix to achieve business goals.

Team Frozen Lime Asia (from left) Pow Zhi Hoe, Aileene Thangaveloo, Serene Lam, Jagdish Sandhu, Adelina Pillai, Kenji Chen

Jagdish Sandhu, CEO and co-founder, said: “I believe we are one of the first independent companies in Asia to offer such a service to hospitality clients where they can totally outsource these functions to us, without having to maintain a large internal team.”

In the dynamic travel industry landscape of today, Jagdish said Frozen Lime Asia’s value proposition is in industry and functional leads who stay on top of trends across all channels. In addition, their experience in large and mid-size brands means they are equipped with knowledge of best practices and processes covering hotels, resorts, golf, food & beverage, pre-opening and launches.

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