Top News THAI unveils marketing plan to spur tourism recovery By TTG Asia / Posted on 23 December, 2021 16:35 Thai Airways International expressed readiness to move forward to regain confidence and trust with local and overseas travel agencies and partners, especially those from Europe, which is a key source market for the airline. The announcement was made by CCO, Nond Kalinta, during a recent networking conference organised by the airline in The Peninsula Bangkok, under the theme THAI Networking: Discover Brand New Sky. THAI CCO Nond Kalinta speaking during a recent networking conference in Bangkok The event, which was sponsored by Mastercard, was attended by key local and overseas travel agencies along with international media. During the conference, THAI highlighted its sales, marketing and revenue strategies to coincide with the government’s plan to reopen the country. Participants were introduced to THAI’s new products and services, as well as updated on the proactive progress of the airline’s rehabilitation plan. THAI’s key pillar marketing strategies were highlighted as follows: Sales and revenue optimisation THAI will focus on potential revenue-generating destinations that will enable the airline to maximise sales and profit. THAI is also working in close cooperation with Star Alliance, partner airlines and THAI Smile Airways to expand its route network with new destinations. Feasible products & improved services New products and services will be introduced such as exclusive privileges for Royal Orchid Plus members, pre-selected meals service for Royal Silk Class passengers, and enhanced inflight entertainment. THAI is also collaborating with Doi Tung, The Mae Fah Luang Foundation, to create an exclusive coffee dubbed Black Silk Blend, which will be served on board to Royal Silk Class passengers. Pricing and distribution channels Sales distribution will be further enhanced through collaboration with travel agencies and online channels. The pricing will be more simplified and dynamic to market demand. Marketing communication Digital marketing will be extensively utilised based on customer network core behaviours to ensure better experience to access, engage, personalise, connect, and collaborate. This will be implemented with improved always-on content, social media harmonisation and modern CRM platform with AI capabilities.