Japan Airlines (JAL) and TripAdvisor are launching a multimedia portal aimed at supporting the country’s efforts to disperse inbound tourism across Japan.
This is the first time TripAdvisor is working with a partner in Japan to create a multimedia portal. It usually works with many tourism partners in Japan to promote inbound travel to the country.
The portal, Untold Stories of Japan, attempts to highlight what locals love beyond the obvious. It also hopes to drive sustainable tourism and increase repeat visits.
To be launched in October, it will feature the Tohoku, Kyushu and Okinawa regions, and cities in the vicinity of Kanto region. The portal will reside within TripAdvisor’s domain, where visitors to the website will reach it through traffic drivers on the site.
Untold Stories of Japan will be available to travellers on across desktop, tablet and mobile, and in various languages, including English, Traditional and Simplified Chinese and Thai.
“To start, we are focusing on 13 markets across Asia-Pacific, namely China, India, Australia, Malaysia, New Zealand, Philippines, Singapore, Indonesia, Thailand, Vietnam, Korea, Taiwan, Hong Kong,” said a TripAdvisor spokesperson.
Said Yoshiharu Ueki, president of JAL: “We are fully committed to not only supporting the government’s efforts to grow foreign visitor arrivals by 40 million by 2020, but also to encourage these visitors to keep visiting Japan.
“What we will create together is a powerful platform that can help drive a revitalisation of rural Japan by getting travellers to go further and stay longer, local businesses can capitalise this inbound interest to grow the economy in the long term.”
In addition, Japan Airlines and TripAdvisor will also collaborate with local governments, corporations and tourist facilities to further enhance the content and viewership of the portal.