Toronto-based consultancy Bannikin Travel & Tourism has launched a satellite office in Hong Kong to service destinations and tour operators targeting the Asian adventure traveller.
Natasha Martin, managing director of the newly-opened Bannikin Asia, explained: “Asia has been the fastest growing region in the world for international tourist departures for the past 10 years – due mainly to the incredible wave coming out of China.
“As well, adventure and experiential travel is the fastest growing segment of the industry, and that is only getting bigger. We believe, and the numbers confirm, that the more travellers from Asia-Pacific explore the world, the more adventurous they are becoming.”
The Bannikin Asia team will connect clients with experiential outbound Asian travellers through media and travel trade in major Asia-Pacific source markets – including Hong Kong, Singapore, Kuala Lumpur, Taipei – and China’s first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzen.
The Hong Kong office will also provide destinations and tour operators around the world with training to help them become “Asia-Ready”.
For more information about Bannikin Asia, visit www.bannikin.com/you/bannikin-asia
