The first Beijing International Travel Mart (BITM) will take place at the China National Convention Center in Beijing from November 16 to 18, 2017, with South-east Asia in the spotlight as part of the current ASEAN-China Year of Tourism Cooperation 2017.
Covering a gross area of 10,000m2, BITM 2017 will feature over 400 international exhibitors from over 60 countries. The three-day event expects to attract some 400 local and international buyers and 6,000 trade visitors, in addition to 10,000 public visitors when the show opens to the public on day three.
In view of the ASEAN-China Year of Tourism Cooperation, the countries of South-east Asia are expected to form a sizeable ASEAN Pavilion to highlight the touristic attractions and programmes along the Maritime Silk Route.
A panel discussion on the first day would feature industry captains from both ASEAN and China, who will explore inter-regional cooperation in sync with the initiatives formulated under the Maritime Silk Route.
Another forum on the second day would be dedicated to big data and analytics as well as the latest travel technologies.
To generate awareness for the exhibition and forums, organiser Conference & Exhibition Management Services (CEMS) will also invite exhibitors to join pre-event roadshows in China.
CEMS is the founder of Beijing International Travel Expo (BITE) series in Beijing, with a track record of 25 professional international tourism exhibitions counting BITE, CGITE, XSPRITE and CITE.
