Asia DMC sets up UK rep to court mature market

Asia DMC has set up representation in the UK, headed by Gary Toshak as director of sales and marketing UK, to offer its post-rebrand programme of personalised luxury itineraries into South-east Asia.


Toshak

Toshak has over 12 years of experience in developing bespoke, high-end tour itineraries throughout Asia, specialising in China and South-east Asia. While with former companies China Links and Discover China, he led expeditions to remote areas in the region.

“Classic touring in Asia has traditionally been very successfully sold in the UK in clear and ordered components. While we will still offer traditional touring modules, we will introduce a dynamic, personalised range of content featured in the DMC’s 2017 Spirit of Travel collection for UK tour operators that will offer a ‘Rolls Royce’ approach to South-east Asia travel,” Toshak said.

Toshak is seen as an important addition as the company “seeks differentiation in a sophisticated travel market”, according to group managing director Linh Le, who was appointed after the new Asia DMC identity got off the ground last year.

Sponsored Post