The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) yesterday signed an MoU on tourism cooperation to jointly promote travel to Thailand from priority markets, including Singapore, Australia, New Zealand and South Africa.
Effective until March 31, 2019, the MoU between TAT and SIA will cover a series of joint activities including branded advertising and promotional campaigns, tactical and digital marketing, fam trips, joint roadshows and product development. The joint activities are expected to boost visitor numbers from Australia, New Zealand and South Africa and Singapore to Thailand.
Yuthasak Supasorn, TAT governor, said: “Australia and New Zealand markets has long been important source markets for Thailand while the South Africa market has been growing in recent years, so this strategic MoU will certainly help boost visitor numbers to Thailand.”
SIA and its subsidiary SilkAir currently operate 89 flights per week to Thailand. SIA operates 35 weekly flights to Bangkok, while SilkAir operates 35 weekly flights to Phuket, 14 weekly flights to Koh Samui and five weekly flights to Chiang Mai.
In 2017, TAT has set a target of 34.1 million international visitors, generating an estimated 1.8 trillion baht (US$50 billion) – a 10 per cent year-on-year increase – in international tourism receipts. Amongst these numbers, TAT projects an increase of 7.4 per cent and 9.7 per cent from the Oceania region and South Africa respectively.