GHA chooses Sabre as technology partner


Global Hotel Alliance (GHA), which represents more than 550 hotels across 35 brands, has selected Sabre Hospitality Solutions as an alternative distribution provider for its members.

GHA’s members now have the option to distribute via the Sabre SynXis Central Reservations while still enjoying the benefits of GHA’s multi-brand Discovery loyalty programme.

With eight member brands already using the Sabre SynXis Central Reservations, selecting Sabre as a preferred technology partner “was a natural step”, said Christopher Hartley, CEO of GHA.

The SynXis central reservations system provides rates and inventory through online and offline distribution channels; connectivity to GDSs, OTAs, website and mobile booking engines; and integration of critical property, revenue management, loyalty and content systems.

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