China-based B2B travel aggregator PKfare.com has entered into a partnership with Amadeus as it sets its sights on international growth.
Under the multi-year agreement, Amadeus will deliver its range of flight content through its Master Pricer solution – which accesses cheapest bookable fares and most convenient itineraries in under a second – for points of sale beyond mainland China and provide hotel content through its Hotel Web Services
As well, PKfare.com will implement the Amadeus B2B Wallet Prepaid solution for automated payments to its overseas suppliers to reduce fraud and improve sales reconciliation.
Commenting on the partnership, Jason Song, CEO and founder of PKfare.com, said: “We’ve grown very quickly in China but recognise that to take our business to the next level, we need to become a global player.
“Our agreement with Amadeus ensures we will do that via the best search technology available, positioning us well to compete on the international stage.”
