Tran Thanh Nam
Vietnam-headquartered HG Travel is rebranding itself as it seeks to better reflect the company’s business today compared to when it first started 20 years ago.
It will take on the new name Asia DMC to highlight its presence as a regional player rather than as a local DMC. To solidify its claim, the company has made known plans to massively expand throughout Asia.
Local offices will be opening in Indonesia, Malaysia, China, India, Sri Lanka and the Philippines over the next 12 months, adding to its currently established presence in Vietnam, Cambodia, Myanmar, Laos and Thailand.
“The transition from HG Travel to Asia DMC represents our growth from a local destination management company to expanding into Indochina over the last five years when we opened in Cambodia, Laos, Myanmar and Thailand and now to a continental player offering innovative, new products throughout Asia,” said its CEO Tran Thanh Nam.
“The change of name is also the consolidation of our commitment to the B2B model we have honed for the past two decades as we now look to the future.”
In conjunction, Asia DMC will also open a sales and marketing office in the US on the west coast to better serve its North American clients.
And to mark the rebranding, the company is launching a non-profit foundation as well. Called People of Asia, the organisation is meant to highlight Asia DMC’s commitment to sustainable tourism and to local communities.
