Hyatt to introduce more attainable, varied loyalty rewards

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Hyatt Hotels has unveiled a new global loyalty programme, World of Hyatt, set to launch on March 1, 2017.

The existing loyalty programme, Hyatt Gold Passport, will remain in effect through February 28, 2017. Qualifying activity beginning January 1, 2017 will count towards earning status in World of Hyatt.

New to the programme will be three elite tiers – Discoverist, based on 10 qualifying nights or 25,000 base points; Explorist, 30 qualifying nights or 50,000 base points; and Globalist, 60 qualifying nights or 100,000 base points.

“The programme will deliver on exactly what our members want – a broader range of benefits and more attainable rewards,” said Jeff Zidell, senior vice president at Hyatt.

Benefits include free nights at five different Hyatt brands and suite upgrades. Beyond offering traditional perks, World of Hyatt will also allow members to use their points to “make a difference in someone else’s life”, with more details set to be announced in the near future.

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