Amadeus distributes hotels online with DerbySoft partnership

Amadeus and hotel technology provider DerbySoft have partnered to distribute the GDS’ inventory on OTAs and travel metasearch engines.

Besides the increased reach, DerbySoft’s solution also allows hotels to optimise budgets with programmatic targeting. This can be done either manually or automatically using algorithms that dynamically decide the most effective channel of distribution.

“This partnership does not only allow Amadeus hotel customers to instantly amplify their distribution reach, but also provides the largest online players with critical new room offerings,” said Peter Waters, director of hotel distribution at Amadeus.

Traditionally, connecting to metasearch engines is a challenge for smaller hotel chains due to technical constraints and market fragmentation as well as due to the high costs of implementing and maintaining multiple connections.

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