Jetstar targets corporate clientele with new bundle

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JETSTAR has unveiled FlexiBiz, an add-on which provides business travellers greater flexibility with their flight plans.

The upgrade allows business travellers to move their flight earlier or later for free on the same day of travel, take extra carry-on baggage (7kg) and select an upfront seat at no extra charge. Those who cancel their flights will also be entitled to a credit voucher refund that is valid towards a new booking within six months of issue.

Corporates who are signed up on Jetstar’s Business Hub can choose to include FlexBiz with their ticket purchases at an introductory price of S$32 (US$25). The ancillary product is currently only available directly through Jetstar’s website.

Barathan Pasupathi, CEO of Jetstar Asia, said the airline was responding to feedback from a new segment of business travellers in Asia, who preferred to reduce travel costs and paired value and flexibility at an affordable price.

“Asia is experiencing a savvy generation of cost-conscious corporate travellers who prefer to fly without the frills but are often required to make changes to their flights on the day of travel. The new FlexiBiz product provides these business travellers with much more flexibility and a few other on-board extras at a good price point,” he said.

Pasupathi added that the airline is expecting strong demand especially from SMEs.

“On some of our peak hour flights to Kuala Lumpur, Bangkok, Jakarta, Manila, Yangon and Hong Kong, a significant number of customers are budget-savvy business travellers. We want to grow this segment further by offering a fare tailored to their needs.”

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