UK’s largest budget hotel chain Premier Inn has rolled out its expansion strategy in South-east Asia by launching its first Indonesian hotel in Surabaya, with further growth planned for the country as well as more openings in Thailand and Singapore.
The 129-room Premier Inn is located a five-minute drive from Juanda International Airport, close to the city centre and attractions such as the Surabaya Night Carnival Theme Park.
President and managing director at Premier Inn International, Ratnesh Verma, said: “We’re confident that our new hotel will set a definitive benchmark in our hospitality sector for Surabaya, and become the preferred choice for value conscious travellers.”
Premier Inn is targeting 50 hotels by 2020 outside its UK home base, where it currently operates over 700 hotels and more than 60,000 rooms.
