TAREQ Bagaeen has founded aQedina Hospitality Sales Solutions, which provides capability building resources for hoteliers.
Bagaeen was most recently regional director of sales, Middle East, at Carlson Rezidor Hotel Group, and had been in hotel sales and other hospitality roles for the past 16 years in countries such as Singapore, Thailand, Ireland and the UAE.
His newly-founded company offers sales team assessments, learning and development programmes as well as emerging markets growth and exploration tools.
Its key product is the Online Sales Assessment Tool (OSAT), aimed at assessing revenue generating team members.
According to aQedina, it is designed to bring clarity towards an individual’s or team commercial capabilities without getting psychometric in approach, and is an industry first.
Bagaeen and his company is based in Phuket, with satellite offices located in Washington DC, Barcelona, Dubai and Bangkok.