Various shots from Philippine destinations from Jaypee Swing (@JaypeeSwing) and Rod Ruales (@ninjarod) that were also featured on @BeautifulDestinations
THE Philippine Department of Tourism (PDOT) is collaborating with five of the biggest travel influencers from creative technology agency Beautiful Destinations to drive interest in destination Philippines.
According to the PDOT, this is the first time a South-east Asian NTO is collaborating with the Beautiful Destinations team.
The team working on this project will comprise Beautiful Destinations founder and CEO Jeremy Jauncey; head of brand partnerships and travel drone pioneer Tom Jauncey; community manager and London’s top Instagram travel photographer and videographer Jacob Riglin; iPhone-only photographer James Relf Dyer; and videographer Sam Kolder, who filmed for American DJ Duo The Chainsmokers.
Some of the destinations that the team will travel to include Cebu, Bohol, Palawan, Manila and Pangasinan.
As part of the deal, the team will share moments throughout each day of the trip on Beautiful Destinations’ Snapchat, Instagram, and Facebook channels, as well as on the PDOT’s Instagram and Facebook accounts. Videos captured will also stream outside the Philippine Center in New York.
Additionally, the PDOT will host an InstaMeet event in Manila where the Beautiful Destinations team will meet up with local travel and lifestyle influencers.
“As the social media landscape continues to develop at a rapid pace, we have to adapt to changing times in order to stay ahead of the curve,” said the Philippines’ tourism secretary Ramon Jimenez, Jr.
“Collaborating with Beautiful Destinations, which has already set the global standard for creating social content, is surely an effective way to make our country’s presence in the digital space more felt by travelers who are highly reliant on social media.”