Melbourne dishes out special perks to international incentive groups

MELBOURNE Convention Bureau (MCB) has brought back its Melbourne Values You programme, providing a larger variety of special deals from its partners to help incentive travel planners put together a cost-effective and price-competitive event in the city, in comparison to other Australian states and international destinations.

Over 50 MCB partners have embraced the programme, providing over 150 deals across a spectrum of business events products and services. This is an 87 per cent increase in deals offered from the programme’s inception in 2013.

Participating partners include Crown Hotels, Accor Hotels, Hilton, Melbourne Star Observation Wheel, Kentera Events, Chadstone Shopping Centre, Chocoholic Tours, Hidden Secrets Tours, Queen Victoria Market, Epicure – Melbourne Cricket Ground, Etihad Stadium, and St Kilda Venues.

MCB CEO, Karen Bolinger, said in a media release that as Melbourne a complete business events destination has been made more attractive by the Melbourne Values Youprogramme.

“Thanks to the support of our partners through Melbourne Values You we can provide access to a diverse range of offers such as hotel room upgrades, reduced entry into attractions, food and beverage packages and truly VIP experiences, ensuring each event is unique,” said Bolinger.

More information on the the programme and the benefits available to qualified incentive groups can be found on www.melbournecb.com.au.

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