Hyatt joins independent hotels market with Unbound


The Driskill Hotel

HYATT Hotels Corporation has launched The Unbound Collection by Hyatt, marking yet another international chain that has entered the turf of independent hotel marketing representation companies.

The Unbound Collection will comprise new and existing upper-upscale and luxury properties that will maintain a distinct character, pitting itself against incumbents such as The Luxury Collection (Starwood Hotels & Resorts) and The Leading Hotels of the World, and newcomers Tribute Portfolio (Starwood), Curio – A Collection by Hilton and BW Premier Collection.

A Hyatt statement said the portfolio will include “historic urban gems, contemporary trendsetters, boutique hotels, resorts and more”. Hotels with a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, all count.

The collection launches with The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii, which is expected to undergo a revitalisation and re-open in spring 2018.

“The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty programme that comes with our brand,” said Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation.

“We are committed to creating a portfolio that works for owners and provides them with flexibility, agility, and support, all while accentuating the best of each property and the experiences that make each truly extraordinary,” added Hoplamazian.

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