INDONESIA’s Archipelago International has registered more than 60 of its hotels with online hotel reference tool Salam Standard to better serve Muslim travellers.
Among them, 31 are classed as Bronze Standard, meaning they provide in-room Kiblat signs, Muslim prayer carpets and a Quran on request, while 21 hotels meet the Silver Standard requirements, meaning they offer information on Halal restaurants in the vicinity, with no-alcohol protocols in the hotel room mini-bars.
Additionally, 16 of Archipelago’s hotels meet the Gold Standard, meaning they offer the most accommodating options for Muslims, including serving Halal food within the hotel, certified by a recognised Halal certification body.
Tenaiya Brookfield, vice president of sales and marketing at Archipelago International, said: “Indonesia has the highest Muslim population in the world, making them also our largest market.
“We understand it can be cumbersome for travellers to hunt and filter through information to find the best hotel for them (while meeting) their religious needs. We hope this new standard will help to make the search easier.”
