THE 30th SITE chapter will soon open in Jordon as part of the association’s efforts to boost global membership.
Rajeev Kohli, SITE’s president-elect, told TTGmice e-Weekly that membership in Jordon is now 30-head strong, and a president will be elected once the chapter is formed in the next few weeks.
“Jordon has been receiving incentive groups from across the world. The SITE chapter in Jordon will help us to attract even more business,” commented Ghada I Najjar, managing director of Jordon based Karma House Travel.
After the UAE, the Jordon chapter will be SITE’s second presence in the Middle East.
Kohli noted that the profile of SITE members is evolving. “We used to see half of the membership from the Americas and the rest from other parts of the world. But this is changing and SITE sees a great opportunity in reaching out to different parts of the world.”
He expressed interest in doubling SITE’s Asian membership by the end of 2016 through the establishment of chapters in markets like Singapore, Hong Kong and Thailand.
“We have only 120 members in Asia, 80 per cent of which are in China and India,” he remarked.
