BEST Western Hotels & Resorts has signed an agreement to launch its first boutique hotel, Vib, in South-east Asia in 2018, to be located in Vientiane, capital of Laos.
“When we first revealed the Vīb concept to the world earlier this year, it was clear that this unique, contemporary product would work extremely well in South-east Asia – one of the world’s most dynamic regions,” said Olivier Berrivin, managing director of international operations, Asia at Best Western Hotels & Resorts.
Located in the centre of Vientiane and close to the night market, Lao National Museum, Black Stupa and Patuxai Arch, Vib will feature 70 rooms with free Wi-Fi . In addition, a social lobby area, “grab n’ go” snack station, and a “zen zone” for relaxation will also be offered.
“Vīb is an incredibly exciting new concept for Best Western, and we have seen a high level of interest from developers across the world,” said Ron Pohl, senior vice president of brand management at Best Western Hotels & Resorts.
“We are delighted to have signed our first Vīb hotel in South-east Asia, and I am confident this will mark the start of a strong regional roll-out for the brand.”
