Regent goes out of Phuket

PACIFIC Phuket, owning company of the Regent Phuket Cape Panwa, has parted ways with Regent Hotels & Resorts, which has been managing the hotel since 2008 in a deal done by the brand’s previous owner, Carlson Rezidor.

The property has been rebranded Amatara Resort & Wellness. “This is a brand created by our owner to manage our spa, which has been in operation for the last 18 months, and we have decided to use the name to rebrand the hotel,” said general manager Brice Borin.

Borin said the property would be aligning itself with a luxury collection “very shortly” and was working on an awareness campaign on the new brand, when asked about the challenge of introducing a new local name.

He also emphasised there is no change in the management team and in the quality of service and facilities.

“Additionally, in the coming months, our spa facilities will include the world’s first Thai hamam, a combination of Thai and Turkish hamam treatment, a Salt Relaxation Room for asthma and allergies, and a new treatment using Rhassoul clay for the improvement of health and vitality of the body and skin,” he said.

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