A NEW consortium made up of Vietnam’s biggest hotel names was launched this week to target affluent tourists to the country.
The Quintessential Collection has five founding members: the Sofitel Legend Metropole Hanoi; The Nam Hai in Hoi An; The Reverie Saigon in Ho Chi Minh City; La Residence Hotel & Spa in Hue; and Paradise Cruises on Halong Bay.
All are represented on the Quintessential Collection digital platform, which also acts as a destination information resource for travellers.
Each month, a general manager from one Quintessential hotel will give his or her own insider tips to luxury living in the destination, e.g. where to get a tailor-made tuxedo in Hanoi, and where are the best watering holes in the city.
“Knowing where to go for the quintessential Vietnamese accommodation experience is the first best thing to know,” said Jim Sullivan, managing director of Balcony Media Group, the platform’s developer.
“But what to do when she gets there, what to read before he goes, what to watch, what to listen to, who to look for — all of this essential information is going to drive the site.”
