Premier Inn enters Phuket in continued expansion across Asia

PREMIER Inn has secured its first hotel in the popular beach destination of Phuket as the UK’s largest budget hotel chain further grows its Asian portfolio.

The 350-key hotel will likely open doors in early 2017 close to tourist attractions like Patong Beach and Jungceylong shopping centre.

Premier Inn Phuket will feature an all-day dining restaurant, destination bar, swimming pool, a fully equipped gym and meeting space.

It is the latest of five hotels that Premier Inn intends to open in partnership with Rayaburi Group, totalling around 1,250 rooms by 2020.

The hospitality company will open its first hotel in Thailand, the 224-room Premier Inn Bangkok Soi 11 in mid-2016, with others to come up in key Thai tourism spots such as Chiang Mai, Hua Hin, Koh Samui and Pattaya.

“Premier Inn Phuket is an important addition to our fast-expanding Asia property portfolio and marks a significant milestone for the Premier Inn brand. We are confident that the hotel will set a new benchmark in Phuket’s hospitality sector, becoming the preferred choice for value-conscious travellers,” said Erik van Keulen, senior vice president development, Premier Inn Asia Pacific, in a press release.

Premier Inn intends to open 10,000 new rooms in India, Indonesia, Singapore, Thailand and the Middle East by 2020 across key cities including Bali, Bangkok, Chennai, Doha, Dubai, Goa, Jakarta, Jeddah, Mumbai, Muscat, Phuket, Singapore, Surabaya and Yogyakarta.

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