Abacus packs in activities, events for ContentPlus

WHEN Abacus releases Abacus ContentPlus retail platform in May, travel consultants will find it equipped with a host of travel experiences provided by City Discovery.

Abacus’ partnership with City Discovery integrates 8,000 concerts, cabarets, activities, attractions and tours from over 700 destinations into Abacus ContentPlus.

The B2B2C retail platform will allow travel consultants to either sell City Discovery products separately or bundle them into itineraries alongside flights, accommodation, car rentals and transfers.

Purchases and bookings are instantly confirmed for sporting and entertainment events, while priority access is also given for a range of attractions.

Martin Symes, chief marketing officer of Abacus, said in a press release: “We are adding a new dimension to the services offered by this region’s travel consultants, with products that deliver on the promise of experiential travel.

“This is about value too. While Abacus (travel consultants) benefit from the incremental revenue, travellers will enjoy City Discovery’s consistent low price guarantee.”

Abacus ContentPlus, currently in beta testing, will be free to use as one of 60 Abacus Red Apps integrating with Abacus WorkSpace.

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