Melbourne to open world’s 1st pop-up rooftop ‘glamp’ site

THE world’s first rooftop ‘glamp’ site, St Jerome’s – The Hotel, will be launched in Melbourne on May 20.

The pop-up, luxury camping ground will inhabit the vacant rooftop of Melbourne Central shopping centre for approximately six months and will be home to 25 standard ‘rooms’ and five ‘suites’ – four- and five-metre canvas bell tents.

St Jerome’s – The Hotel is the brainchild of Jerome Borazio, who co-founded the St Jerome’s Laneway Festival in Melbourne in 2004, which now tours eight cities worldwide including Singapore.

The hospitality entrepreneur has partnered with local premium camping goods supplier, Homecamp, to provide the tents and Deon St Mor, founder of MOR Cosmetics, to set the creative direction and outfit for the hotel.

The five-star site overlooking Melbourne’s city skyline will feature a guest-only communal lawn and bar, 24-hour concierge service, free tai chi and meditation classes each morning and free breakfast hampers.

“It’s all about repurposing a space that’s been unused and adding some real life to it,” said Borazio. “I wanted to create an outdoor experience that people could really benefit from, not just build another bar on a rooftop.

“As a resident of the CBD for over 20 years, I want others to be able to experience every element of this city in the most real and unique way. It’s about the opportunity to showcase Melbourne – and offering people a place to really connect with it.”

While Borazio is yet to partner with any travel consultants, he said: “We’re always excited about the possibility of working with the right people.”

A night at St Jerome’s – The Hotel will cost A$330 (US$258). Bookings can be made at www.stjeromesthehotel.com.au.

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