TOURISM Australia announced yesterday the appointment of Andrew Hogg to the role of regional general manger Greater China.
Hogg joins Tourism Australia from Qantas, where he has held his current position of general manager China since 2011. He has also worked in a number of other senior roles in a career spanning over 25 years with the airline, covering finance, sales, marketing and operations.
In his new role, Hogg will take up the key position of leading the company’s China and Hong Kong teams.
China is Australia’s second largest by volume and most valuable inbound tourism market, currently worth more than A$5 billion (US$3.8 billion) annually. Recent forecasts by Tourism Australia indicate the market could be worth up to A$13 billion by the end of the decade.
