ABACUS has signed an agreement with research company GfK to supply anonymised booking data for the latter’s Travelscan report.
Under the agreement, which follows National Association of Travel Agents Singapore’s earlier commitment to share with GfK its members’ weekly consolidated live booking data, GfK will receive a feed of the aggregated weekly live bookings of participating Abacus travel consultants, initially based in Singapore.
Rani Francois-Marie Saad, vice president for Abacus ventures and corporate development, said: “Big data now plays a central role in the travel industry…It is an opportune time for exploring multifaceted ways of improving market intelligence through Travelscan, to allow better predictions and in-depth knowledge of travel consumption in APAC for travel consultants.”
Future projects include integration of other datasets for travel consultants to measure their own performance against market demand.
