STARWOOD Hotels & Resorts Worldwide will launch its first Luxury Collection brand property in Japan with the opening of Suiran in Kyoto on March 23.
Set alongside a river in the historic Arashiyama district to the west of the ancient capital of Japan, Suiran, A Luxury Collection Hotel, Kyoto will have 39 rooms starting at 70,000 yen (US$585) per night.
The idyllic setting and intimate scale of the property are designed to “further strengthen Starwood’s luxury portfolio in Japan”, Kenji Fukunaga, Starwood’s area general manager for Japan and Guam, told TTG Asia e-Daily.
“Japan has a well-established hospitality industry with limited supply and few new developments at the high end of the market, especially in Kyoto, one of the most popular destinations in (the country),” said Fukunaga.
Starwood expects the blend of traditional Japanese hospitality and standards of service with the luxury brand’s “captivating proposition” to attract guests from both Japan and overseas.
Fukunaga indicated that the company has further ambitions for the Japanese market, where it already operates 14 properties bearing the Sheraton, Westin and St Regis brand names.
“Starwood is working closely with hotel owners and developers for further development opportunities in Japan,” he said, adding that Japan is a key market for the company.
