A HOLISTIC report on the Singapore tourism sector will be launched this June to provide insights on consolidated and aggregated industry booking data. NATAS is the latest tourism stakeholder to join hands with marketing insights company GfK, having signed an agreement last week to provide the latter with live booking data on a weekly basis.
“We are very pleased to collaborate with NATAS in this, as it will indeed bring value to all its members, while at the same time also supporting GfK’s mission to provide accurate, reliable and updated market data for the travel and hospitality industry,” said Laurens Van Den Oever, global industry lead for travel & hospitality, GfK in a statement.
Insights provided by NATAS will be combined with those from 10 other major players, with whom partnerships were secured last year, for the GfK Travelscan report.
Other companies starting to provide input on forward booking transactions include Scoot, Expedia and Flight Centre, among others.
“Market data in the travel industry is often very fragmented with no real comparative way of measurement,” said Ang Eu Khoon, chairman for information technology of NATAS.
“This collaboration with GfK to convert the massive amount of available booking data into relevant market insights that are easy to understand will definitely help our members understand the travel industry better and help advance it to the next level in a rapidly changing business environment,” he said.
The first integrated travel report for Singapore is anticipated to be ready by end-June 2015.
