TRAVELPORT and Vistara today jointly announced a new distribution and merchandising agreement which will see the new Indian carrier distribute all its fares and offerings through Travelport’s Travel Commerce Platform.
As part of the agreement, Vistara will participate in Travelport’s suite of airline merchandising solutions via its Travelport Merchandising Platform, and will become the 85th carrier to leverage Travelport’s Rich Content and Branding technology to establish and increase its brand presence across the globe.
Vistara CCO, Giam Ming Toh, said: “Travelport’s flexible approach to distributing content means that we will be able to customise the way we communicate our unique offering to travel consultants worldwide, enabling the seamless servicing of Vistara customers.”
Travelport vice president for global distribution sales and services Asia-Pacific, Damian Hickey, said: “Vistara will undoubtedly become one of the key carriers in the India region; we look forward to assisting them showcase their brand and products to our 67,000 travel agency subscribers worldwide, growing their bookings on a global scale.”
