Four Points by Sheraton makes inroads into China

STARWOOD Hotels & Resorts Worldwide is keeping up the expansion of its Four Points by Sheraton brand in China with the addition of Four Points by Sheraton Lingui Guilin, which brings the total number of properties under the brand in the country to 23.

Opening on December 31, the 242-room Four Points by Sheraton Lingui Guilin is operated in partnership with China’s Fantasia Holdings Group, marking the first Four Points by Sheraton in Guangxi Province.

Four more Four Points are due to open in 2015, in Guangdong, Chengdu, Baohe in Hefei and Penghu in Taiwan.

Starwood is targeting to double its number of Four Points in China by 2018 to 50. China leads the global drive for the growth of Four Points, expanding the portfolio to 200 hotels worldwide in 2015.

“Four Points is one of Starwood’s key growth leaders in China,” said Qian Jin, president, greater China, Starwood Hotels & Resorts Worldwide. “The primary focus for expansion is in China’s secondary and tertiary cities where demand for well-known global brands is on the rise.”

Four Points has proved “a hit with business and leisure travellers worldwide” for its Experience Smart Travel concept of stylish comfort, great service and popular perks, Qian noted.

Four Points by Sheraton Lingui Guilin is offering an introductory package of RMB498 (US$80) net per night in a Comfort Room, including buffet breakfast, available until June 30, 2015.

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