SHANGRI-LA Hotels and Resorts has appointed Steven Taylor to the post of chief marketing officer, effective January 5, 2015.
He will be based in the group’s corporate office in Hong Kong and report to Shangri-La president and CEO Greg Dogan.
Taylor will be tasked to oversee all functions across Shangri-La’s sales and marketing division, including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations and distribution, and corporate communications.
Taylor was previously vice president of marketing for Starwood Hotels & Resorts, Europe, Africa and the Middle East.
