THE six-storey, 19-room Adonis Hotel officially opened yesterday in the heart of Singapore at Purvis Street, converted from a pre-war shophouse that was once a traditional Hainanese bakery.
Targeting business travellers, Adonis Hotel is the first hospitality venture of local wellness and beauty brand Adonis Group.
There are four categories of rooms, namely Quaint Queen, Deluxe King, Premier King and Suites (Artist, Explorer and Photographer). The property’s only other facility is the 30-seat Argo Café at the lobby level.
Asked how the hotel, with an introductory price tag from S$185 (US$143) to S$588, intends to differentiate itself in the already mature hospitality market, Andrew Wang, director of Adonis Hotel Management Hospitality told TTG Asia e-Daily location plays a part.
“Guests have easy access to Suntec Singapore Convention & Exhibition Centre, City Hall MRT interchange, Singapore Art Museum, historical CHIJMES, and the bustling shopping belt in the Bugis and Suntec City district,” he said. “We also offer complimentary mini bar items and Wi-Fi throughout the premise, which are typically chargeable in five-star hotels.”
The hotel’s small inventory and staff strength of 21 is an advantage, rather than a weakness, he added, as it allows for a more personalised service and peaceful environment.
He therefore does not see the 92-key Porcelain Hotel, an existing boutique hotel owned by another homegrown wellness and beauty brand Mary Chia, as a competitor.
Since its soft opening in July, Adonis Hotel has enjoyed high occupancy, with 80 per cent of guests comprising FITs and business travellers from the region and beyond.
Hotel manager Bhaktananda Yap said: “Our average occupancy since opening until October was around 85 to 95 per cent.”
He added the hotel has been promoting through OTAs such as Booking.com and Expedia, and will look at partnering brick-and-mortar travel agencies early next year.
The hotel is also not ruling out further expansion in Singapore and Malaysia in the near future.
