STB arms stakeholders with know-how for experiential events

SINGAPORE is kicking off a series of seminars and interactive masterclasses for MICE industry stakeholders from early next year, aimed at arming them with the expertise and know-how to make events more experiential for meeting delegates.

This first initative under Singapore Tourism Board’s (STB) MICE 2020 Roadmap comes at a time when the NTO and industry players recognise the need to add value to the MICE visitor experience in Singapore in order to counter popular perceptions that the destination is becoming a more expensive place to meet.

The Experience and Development Series, which will run for a year, will be spearheaded by management advisor Joseph Pine, an expert in helping businesses conceive and design new ways of adding value to their economic offerings.

STB assistant chief executive, Neeta Lachmandas, is optimistic that the new series of classes will help transform the city into an “enriching learning destination” for MICE delegates.

“Through this series, participants will learn how to bring Singapore to the delegates during their event and let them interact more with the country,” she said.

Serving local authentic cuisine and utilising technology can offer creative elements that planners can tap on to execute memorable events in Singapore, she elaborated.

Read more in TTG-ITB Asia Daily

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