SUN International is ramping up global sales and marketing efforts by appointing three additional regional representatives, including one for North and South Asia.
Its Asian representation is handled by SG Luxe Collection, a new firm set up by former Raffles International executive, Shiela Gomez, and based in Singapore.
Sun is an established player that has within its portfolio some of the most luxurious hotels and resorts in Africa, a destination Gomez said is growing rapidly for the Asian travel market.
At the same time, Sun has come up with a new campaign it believes will appeal to luxury travellers. The Sunlux Collection strings a ‘golden triangle’ linking three of its most luxurious properties, The Table Bay, located within the Victoria & Albert Waterfront in Cape Town, Sun City’s The Palace of the Lost City nestled in an extinct volcanic crater surrounded by the Pilanesburg big five nature reserve, and The Royal Livingstone, set against the stunning backdrop of Livingstone’s Victoria Falls, Zambia.
Gomez anticipates a very positive response to the new Sunlux marketing campaign. “Africa is on the bucket list of many high-end travellers across Asia and we are delighted to be working with the Sun International team on introducing their newly branded, high-end Sunlux Collection to discerning travellers across Asia. We are very excited about this partnership,” she said.
The other two new trade representatives are Elite International Luxury Hotel Representation for the US, Canada and Mexico and 3Sixty Luxury Marketing for the UK/Eurozone.
The three additions fortify the existing network of representatives based in India, Brazil and Australia.
