SILVERNEEDLE Hospitality’s new upscale hotel brand Sage Hotel, which targets the small business owner or entrepreneur looking for value rather than low prices, will open its first hotel in 2015.
The company has announced that it will open its first Sage Hotel in Brisbane in a heritage building known as TCB that is currently being refurbished.
Iqbal Jumabhoy, managing director and group CEO, SilverNeedle Hospitality, said in a press release: “At SilverNeedle Hospitality, we recognise there is an important group of business travellers who desire a stable and uncomplicated life as they conduct their business in unfamiliar cities.
“Not only is the Sage Hotel designed to fulfill the needs of this group, it also complements our suite of offerings that includes six other brands. Our intention is to develop the Sage Hotel brand throughout Asia-Pacific in the upscale segment.”
Sage Hotels will be located in or on the fringes of central business districts near primary transportation hubs in Asia’s primary and secondary urban cities, while its resort hotels will open in traditional resort locations.
Likewise, the 111-room Sage Hotel Fortitude Valley Brisbane will open north-east of Brisbane’s central business district within the TCB heritage building that dates back to 1902.
The three-storey building houses 22 tenants, including eateries, boutiques and offices.
Guests at Sage Hotel will have access to free Wi-Fi and local calls, while mini bar items will be priced 30 per cent above local convenience store rates and laundry services, 20 per cent higher.
Currently being refurbished, Sage Hotel Fortitude Valley is expected to open in late 2015.
